Job Description
THE COMPANY:
RightCrowd is a dynamic and rapidly expanding company in the Physical Identity and Access Management (PIAM) industry, focused on providing cutting-edge solutions to enhance security and streamline access control processes for a diverse range of customers. As we continue to grow and establish our presence in the market, we are seeking an Account-Based Marketing Manager to drive strategic account targeting and engagement.
THE SPONSOR:
Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech-enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth, and providing operational resources and expertise to enable meaningful step-change to the business.
JOB SUMMARY:
The ABM Manager develops and executes targeted marketing strategies for key enterprise accounts, working closely with sales to drive growth through personalized campaigns and content. This position focuses on strategic account engagement and maximizing marketing ROI for priority accounts. The ABM Manager reports to the VP, Marketing.
ESSENTIAL RESPONSIBILITIES:
Develop and execute multi-channel ABM campaigns targeting key accounts
Create compelling content across website, sales materials, and product videos
Qualify and nurture leads through strategic account engagement
Plan and implement pipeline acceleration programs
Measure campaign performance and optimize based on data
Support sales team with training and enablement tools
Enhance buyer journey through targeted content and inbound marketing
Manage account-specific events, webinars, and digital advertising
REQUIREMENTS: 5+ years ABM or lead generation experience
Proven track record executing multi-channel marketing programs
Experience with enterprise sales cycles and account-based strategies
Experience executing ABM programs to C-Level in banking, finance, and healthcare
Strong background in content development and campaign management
Expertise in marketing automation and CRM platforms
Data-driven approach to campaign optimization
Experience in security/technology industries
CORE SKILLS: Account-based marketing strategy
Content creation and management
Lead qualification and nurturing
Campaign execution and analysis
Sales enablement
Marketing automation
Analytics and reporting
GREAT TO HAVE: Experience in physical security/access control industry
Knowledge of ABM platforms
Content marketing and campaign management skills
Project management certification
HubSpot and Salesforce expertise Rightcrowd
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