Revenue Growth Strategy

• Identify new revenue opportunities (e.g., private dining, catering, experiences).

Partnership Development

• Build partnerships with hotels, tour operators, concierge services, and local businesses.

• Attend trade shows, food festivals, and networking events.

Customer Relationship Management (CRM)

• Manage reservation platforms (like OpenTable, Resy).

• Track guest preferences and behavior for upselling and personalization.

Reputation Management

• Respond to online reviews and customer feedback.

• Use guest insights to inform service or menu improvements.

Budget & ROI Tracking

• Allocate and manage the marketing budget.

• Track the performance and ROI of marketing efforts.

Develop and Execute Marketing Plans

• Create annual and quarterly marketing calendars.

• Plan campaigns around holidays, events, and seasonal trends.

Social Media Management

• Manage content creation and posting on platforms like Instagram, Facebook, TikTok, and X.

• Monitor engagement and adjust strategies based on performance analytics.

Email & SMS Marketing

• Design and send newsletters, promotions, and reservation reminders.

• Build and segment email/SMS lists for targeted campaigns.

Advertising & Promotions

• Design and implement in-house promotions and special events.

• Coordinate paid digital ads (Google, Meta, Yelp, etc.).

Brand Management

• Maintain consistent branding across all customer touchpoints.

• Oversee photography, menu design, and other visual assets.

Public Relations

• Draft press releases and pitch stories to local media.

• Coordinate influencer visits and media tastings.