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Join to apply for the Digital Marketing Specialist Paid Ads role at Pennant 1 week ago Be among the first 25 applicants Join to apply for the Digital Marketing Specialist Paid Ads role at Pennant Get AI-powered advice on this job and more exclusive features. Company Overview Pennant Services is a growing leader in the home care, home health, hospice, and senior living industries. Our commitment to "life-changing service" sets us apart, and we operate under a unique model: rather than a traditional corporate HQ, we function as a Company Overview Pennant Services is a growing leader in the home care, home health, hospice, and senior living industries. Our commitment to "life-changing service" sets us apart, and we operate under a unique model: rather than a traditional corporate HQ, we function as a Service Center to support the leaders and caregivers at our local operations. Our Culture Is Rooted In Our CAPLICO Values Customer Second Accountability Passion for Learning Love One Another Intelligent Risk-Taking Celebration Ownership These principles guide our work, our relationships, and our purpose. Position Overview We are seeking a Digital Marketing Specialist Paid Ads to join our marketing team. This role will focus heavily on Google Ads , with additional support for Meta (Facebook/Instagram) Ads . The ideal candidate will be highly analytical, relationship-driven, and skilled at building trust with local leaders by helping them understand how paid ads work, whats performing, and how were improving results. This person will not be expected to build dashboards from scratch but will partner with our internal data team to get what they need, provide input, and conduct ad hoc analysis. Additionally, instead of using Google Tag Manager or Analytics, we track performance through High Level (our CRM) and PostHog so familiarity with setting up, maintaining, and improving conversion tracking through those platforms is key. Key Responsibilities Plan, execute, and optimize campaigns on Google Ads and Meta Ads. Act as a trusted advisor to on-site leaders across our operationsexplaining strategies and performance clearly, and helping them use paid ads to achieve census and growth goals. Collaborate with our data team to build and refine dashboards, and independently perform ad hoc analysis using Excel or Google Sheets. Set up and troubleshoot conversion tracking using High Level and PostHog to ensure accurate attribution and reporting. Provide campaign insights and recommendations that guide marketing and budget decisions. Work with our in-house creative team to guide ad visuals, messaging, and offers based on performance data. Offer support on landing page funnels, form strategy, lead routing, and campaign follow-up logic. Contribute to the ongoing improvement of how we measure, share, and scale whats working. Qualifications And Skills 2+ years of hands-on experience managing paid media campaigns, especially Google Ads. Experience with Meta (Facebook/Instagram) Ads Manager is a plus. Strong analytical skills; comfort with Excel/Google Sheets and campaign reporting. Familiarity with High Level CRM and PostHog for conversion tracking, or willingness to learn quickly. Excellent written and verbal communication skillsmust be able to clearly explain marketing concepts to non-marketers. Comfortable collaborating with a variety of stakeholders, including field leaders and department heads. Experience with Canva or ad creative review a plus. Google Ads and/or Meta certifications are a bonus. Compensation & Benefits Salary Range: $55,000 $70,000 annually, depending on experience and skills. Health Insurance: Comprehensive medical, dental, and vision coverage. Paid Time Off (PTO): Two weeks PTO, plus paid holidays. 401(k): Pennant matches the first 2% of your contribution at $0.25 per $1.00, with full vesting after 4 years. Work Schedule: Hybrid model 1 in-office day per week in Eagle, Idaho, remainder remote. Professional Development: Access to growth opportunities, training, and learning resources. Location: Hybrid (Remote + 1 day/week in Eagle, Idaho) Company: Pennant Services Application Process Were excited to find a digital marketer who is driven by results, collaborative by nature, and motivated to make a difference across our family of healthcare operations. To Apply Submit your resume and a brief cover letter. Please include examples of campaigns youve managed, results youve achieved, and how you align with the CAPLICO values. (Optional) Include a portfolio or links to case studies demonstrating your paid media success. The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Pennant by 2x Sign in to set job alerts for Digital Marketing Specialist roles. 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