Oceans Senior Manager - Search Engine Marketing Work with U.S. Startups and C-Suite Executives as an Oceans Senior Manager - Search Engine Marketing. Oceans is an outsourcing firm pairing the best talent in Sri Lanka with CEOs, Founders, and Executives in the U.S. The Role : Senior Manager - Search Engine Marketing Oceans is seeking highly ambitious candidates in Sri Lanka to become Senior Managers - Search Engine Marketing. Responsibilities : Proven track record working with e-commerce and at a considered purchase business. Own all aspects of Google paid media buying, including but not limited to : search, shopping, media planning, pmax, and YouTube. Partner closely with CRO and lifecycle teams to improve cost per lead and cost per qualified actions. Optimize pacing for qualified leads and lead to purchase rate for the online education business. Own SEM paid acquisition for our CPG business, including the strategy and execution of paid spend. Report weekly on pacing to goals, key priorities and red flags. Utilize marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions. Collaborate cross-functionally with product, engineering, design, and other teams to ensure alignment and drive continuous improvement in marketing effectiveness. Manage budget and forecasting efforts for Google paid. Stay up-to-date with industry trends, best practices, and emerging technologies in growth marketing and recommend innovative strategies to stay ahead of the curve. #J-18808-Ljbffr Oceans
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