Job Description

The Position

Senior Marketing Director, COPD

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Senior Marketing Director is integral to successfully delivering the COPD Marketing Vision. This position will lead the team that launches Genentech into the COPD space, as well as the potential future pipeline of COPD medicines, from strategy to execution, and interacting with multiple functions internally (U.S. and global) and organizations and customers externally.

The Senior Marketing Director leads the function and team responsible for strategic brand marketing of our COPD product(s) in both their approved indications and future Lifecycle options.

Key Job Responsibilities

• Serves as the Marketing Lead for the Squad with accountability to develop and execute the Squad vision, meet long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization and across other functional partners with measurable impact on customer utilization and patient access.

• Sets the business forecast and adjusts as needed based on performance and market events in addition to managing the P&L.

• Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area.

• Responsible for long term capacity planning, enablement, project coaching and oversight of marketing team leads and is accountable for all aspects of Genentech’s people practices

• Works with the multiple patient advocacy groups and patient education forums to ensure that COPD patients and caregivers have the support that they need outside of the physicians’ office.

• Assists other Roche affiliate countries with their launches of COPD products and pipeline planning by sharing U.S. launch experiences and learnings

• Leads and contributes to the broader 1Marketing community at Genentech, participates in initiatives that have broad functional impact or impact across multiple therapeutic areas, offers functional expertise and supports capability development for the entire Marketing function, and advances progress towards our CMG outcomes

• May be the US commercial representative on Global Lifecycle Teams and responsible to develop, access, resource, prioritize, and execute Lifecycle options to maximize the value we bring to patients. Beyond lifecycle options this may include the evaluation of Business Development opportunities.

• Embraces agile working practices to mobilize the Marketing team to maximize customer value and help more patients while ensuring the marketing team engages in fulfilling work.

• Leads strong collaboration with Squad, Customer Engagement Ecosystems, Functional and Development Partners to develop integrated value proposition, strategic business plan, including specific, measurable and action-oriented 90-day priorities that grow franchise profitability, patient uptake and customer expectations. Deftly enables re-prioritization as business needs, market events, and available resources change.

• Contributes leadership skills, insights/knowledge and courage to embrace new approaches in order to help identify innovative priorities, plans and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment.

• Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the maximum level of customer satisfaction and enterprise best practice while maintaining a healthy P&L

• Represents the brand value proposition for all products in the assigned franchise(s) to others inside and outside of Genentech.

• Communicates effectively and professionally with customers, ensuring a positive experience that aligns with organizational values and priorities.

• Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving Marketing Team and fostering belonging within and across teams.

• Leads or oversees hiring of direct and indirect reports.

• Complies with all laws, regulations and policies that govern the conduct of Genentech activities.

Demonstrates Expert Proficiency within the following Key Competencies

Senior Directors are expected to consistently perform at the Expert level (expertise is defined as setting up strategies, systems, and structures to improve competencies across Genentech)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Minimum Candidate Qualifications & Experience

• Bachelor's degree

• Ten years minimum work experience with 8 years of commercial experience (e.g. market access, marketing, sales or customer insights), 4 of which must be in a marketing role.

Additional Desired Candidate Qualifications & Experience

• Experience within the COPD marketplace working with both Pulmonologists and Primary Care Physicians/Generalists, including understanding of TAE dynamics within COPD

• Demonstrated prior success in a customer-facing role within the biopharma industry and ability to work collaboratively with colleagues in such roles

• Experience with direct-to-consumer / direct-to-patient education and advertising

• MBA or other related graduate level degree preferred

• Marketing experience in relevant industries

• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

• Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts

Location

• This position is based in South San Francisco, CA

• Relocation assistance is available for this position

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what’s best for them

• Follow the science: I seek answers through experiments, data and debate, and act on facts

• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

• Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty

• Think long term: I choose actions today that benefit future generations

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