Job Description

Product Manager IV - Commercial Lending

Responsible for ensuring assigned product(s) are relevant, properly sold, and managed to provide a positive customer experience, focusing on sound infrastructure and integrity. This includes managing product lifecycle, conducting market research, financial analysis, product planning, development, implementation, and coordinating sales and marketing strategies. Key components include product profitability, risk mitigation, performance evaluation, and results measurement. The role also serves as a subject matter expert for the product suite.

Position Responsibilities:

Roadmap Management

• Serve as a market expert for assigned product(s) through research, discovery, validation, customer interactions, presentations, and white papers.
• Define market problems by analyzing market data, understanding the product, competition, and conducting SWOT and technology assessments.
• Develop solutions via strategic planning, including product roadmap, business plan, profitability, pricing, positioning, customer personas, and use scenarios. Ensure solutions address market problems and align with development.
• Manage product lifecycle, monitor performance, and recommend pricing and marketing strategies to enhance profitability and customer retention.
• Define, measure, and manage product risks.
• Track and communicate product success metrics.

Product Promotion/Advocacy

• Create and own the product's market messaging; participate in marketing and advertising development.
• Develop training materials and conduct training sessions.
• Engage in customer and prospect interviews to gauge acceptance and monitor trends.

Portfolio and Revenue Management

• Assess economic conditions and advise management on impacts to products.
• Ensure profitability, competitive positioning, and integration into sales plans and profit strategies.
• Develop pricing strategies to meet product goals.

Product Initiatives

• Research and define market problems; explore market opportunities and evaluate new product ideas.
• Validate market problems through customer interactions.
• Establish testing criteria for new and existing products; develop workflows and partner with operations for stability and issue resolution.
• Review customer feedback and suggestions for continuous improvement.

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